ONLINEwww.apple.com/letter-from-tim-cook-on-maps
BARBARA ORTUTAY, AP Technology Writer
NEW YORK – Apple CEO Tim Cook apologized Friday for the company’s error-ridden new mobile mapping service, pledging to improve the application installed on tens of millions of smartphones and, in an unusual mea culpa, inviting frustrated consumers to turn to the competition.
In a letter posted online Friday, Cook said Apple “fell short” of its own expectations.
“Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working nonstop until Maps lives up to the same incredibly high standard,” Cook said.