Reed Tomlinson, from MapArt Systems, demonstrates the company’s software for cataloging damaged art during the Enterprise Center Technology Forum on Wednesday.MapArt Systems chief executive Taylor McDonald told potential investors here Wednesday that his company offers a chance to change the way the world’s art treasures are maintained.
The art insurance market alone is $5.4 billion, he told venture capitalists at a forum in Chattanooga, as he seeks $350,000 to help get the business off the ground.
MapArt was one of 10 companies seeking capital to grow their fledgling ventures at Chattanooga Enterprise Center’s technology conference.
Matthew Carroll, Chattanooga-based MapArt’s chief creative officer, said the company uses a new approach to an old problem. Digital photography and scanners produce images to help care for art and artifacts.
The old, existing system involves-written descriptions of art and whatever damage a piece may have, he said. MapArt’s system can be superimposed over an art work.