NEW YORK (AP) – Amazon is planning to expand the store-brand items it sells to new categories including food and household products, according to a report by The Wall Street Journal.
The new products could include nuts and spices and other consumer goods such as diapers and laundry detergent.
The Wall Street Journal report cites unnamed people familiar with the matter. Amazon.com Inc. declined to comment.
Amazon already sells an array of private-label products, or products designed by a third-party manufacturer and sold under a retailer’s name – usually cheaper than name-brand products – but food would be a new category.
It has been making a push into the grocery aisle, however. It offers Prime Fresh, a $299 annual grocery delivery service, in several cities on the West and East Coasts. Its Prime Pantry service lets you order a box full of groceries for a flat delivery fee of $5.99.