LOS ANGELES — Millions of fans cried out in joy after they saw the latest trailer for “Star Wars: The Force Awakens,” but it also left more than a few wondering where Luke Skywalker has been during all the marketing.
Twitter said there were more than 17,000 tweets a minute when the trailer aired Monday night and over 1.1 million tweets since then.
Facebook reported that 1.3 million people had 2.1 million interactions related to “Star Wars” within the first hour of the trailer screening. Even Mark Zuckerberg commented on the official fan page, writing “this looks amazing. I love Star Wars.”
It didn’t take a Jedi to notice that Luke Skywalker was missing from the promo.
The ads have focused mainly on new characters such as Daisy Ridley’s Rey and John Boyega’s Finn. But the clips also have strategically teased out the return of original characters such as Harrison Ford’s Han Solo and Carrie Fisher’s Princess Leia.