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Friday, November 13, 2026Nov 13

Incentium’s road to riches ends in court

How Incentium made money• Step 1: Incentium brings on a client such as General Motors• Step 2: Incentium provides gift or debit cards to clients, employees or customers that GM wishes to reward• Step 3: Clients, employees or customers access a special website designed by Incentium to redeem gift cards• Step 4: Incentium charges GM and other clients for gift card fulfillment

After only a few months on the job, Christian Chevalier suspected the end was near for what was once one of Chattanooga’s most successful Internet companies.

Chevalier and the 88 other remaining employees of Incentium nervously filed into the company production room in early February to hear Chief Operating Officer Greg Jones read a short prepared statement.

“Due to difficult business and economic conditions, Incentium was forced to permanently cease all business operations,” Jones told the workers.

Chevalier recalls Jones asked employees not to talk to anyone, telling the employees, “I have a family I have to take care of.”