Models for Nooga Boutique showcase the shop’s variety of clothing and accessories.Locally based Nooga Boutique has quickly gained popularity since opening its doors in February of this year.
Although the shop’s location can be a little difficult to spot since it is tucked behind other shops along busy East Brainerd Road, shop owner Janice Evans said she has already had many repeat customers since opening.
Evans said she opened up the boutique because she wanted to provide a place where every woman could feel beautiful.
“I’ve been thin and then I gained weight and then I lost it again,” she said. “Because of this I wanted to open a store where everyone that comes in understands that they are beautiful. Women need a store where they can come in and not feel judged and instead feel beautiful.”
Also providing a space where people can find good, quality clothing for a fair market price is important to her, Evans added.