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AP Newsbreak: Nestle buys vegetarian meals maker Sweet Earth

FILE - In this April 7, 2016 file photo Nestle's directors speak in front of the Nestle's logo during the general meeting of Nestle Group, in Lausanne, Switzerland. The world’s biggest food and drinks company, Nestle, says it is buying husband-and-wife startup Sweet Earth, which sells frozen burritos stuffed with quinoa, beans and other vegetarian ingredients. The Swiss company, whose frozen food brands include Lean Cuisine and Stouffer’s, said Thursday, Sept. 7, 2017 that the deal will boost its presence in the fast-growing market for plant-based foods.(Laurent Gillieron/Keystone via AP, file)
FILE - In this April 7, 2016 file photo Nestle's directors speak in front of the Nestle's logo during the general meeting of Nestle Group, in Lausanne, Switzerland. The world’s biggest food and drinks company, Nestle, says it is buying husband-and-wife startup Sweet Earth, which sells frozen burritos stuffed with quinoa, beans and other vegetarian ingredients. The Swiss company, whose frozen food brands include Lean Cuisine and Stouffer’s, said Thursday, Sept. 7, 2017 that the deal will boost its presence in the fast-growing market for plant-based foods.(Laurent Gillieron/Keystone via AP, file) FILE - In this April 7, 2016 file photo Nestle's directors speak in front of the Nestle's logo during the general meeting of Nestle Group, in Lausanne, Switzerland. The world’s biggest food and drinks company, Nestle, says it is buying husband-and-wife startup Sweet Earth, which sells frozen burritos stuffed with quinoa, beans and other vegetarian ingredients. The Swiss company, whose frozen food brands include Lean Cuisine and Stouffer’s, said Thursday, Sept. 7, 2017 that the deal will boost its presence in the fast-growing market for plant-based foods.(Laurent Gillieron/Keystone via AP, file)

By Associated Press 3 min read

GENEVA (AP) – The maker of Hot Pockets wants to go vegetarian, California-style.

Nestle, the world’s biggest food and drinks company, is buying husband-and-wife startup Sweet Earth, which sells frozen burritos stuffed with quinoa, beans and other vegetarian ingredients.

The Swiss company, whose frozen food brands include Lean Cuisine and Stouffer’s, said Thursday that the deal will boost its presence in the fast-growing market for plant-based foods.

Nestle, which is based in Vevey, Switzerland, declined to specify the cost of the deal.

Packaged food companies like Nestle have been looking for ways to appeal to consumers who are favoring fresher foods and are worried about the ingredients they eat. Nestle recently invested in online meals company Freshly, which delivers cooked meals to customer’s doorsteps that it says are gluten-free and don’t contain refined sugars.