Nestled inside the J.C. Penney store at Hamilton Place mall lies a new surprise for women in need of a quick, upscale way to try and buy new makeup.
Sephora, a Paris-based brand that has built more than 250 stores in the U.S. and Canada since its 1998 North American launch, was founded in 1969 and has launched more than 193 of its store-within-a-store concepts in a partnership with J.C. Penney, the company says.
Today’s grand opening at the 1,500-square-foot beauty shop will offer a free makeup bag stuffed with some of Sephora’s 50 brands to the first 750 customers, said Megan Klicke, operation manager at the new eight-employee store.
“We have every type of makeup application available, and we have hygiene stations for folks to try before they buy, as well as makeup consultations,” Ms. Klicke said. “We also offer a 10-minute express service for free to customers who want assistance with a product.”