Everyone likes a shortcut or two when they’re making dinner, especially on busy weeknights. Campbell Soup Co. has come to the rescue with a new product it promises will cut down on some of that annoying, time-consuming prep time, making whatever you’re cooking not just easier to get on the table but also faster and more affordably.
The help comes in the form of three cooking concentrates under Campbell’s new FlavorUp! label that eliminate the need for the chopping and measuring of spices and aromatics, such as onion and garlic, cooks routinely use to build a meal’s flavor.
Linda Lee, chief marketing officer for Campbell’s Meals & Beverages, calls the concentrates “the new cooking hack.”
The squeezable bottles are available in three varieties — Rich Garlic & Herb, Caramelized Onion & Burgundy Wine and Savory Mushroom & Herb — all of which can be stirred into any meat, grain, vegetable or plant-based protein dish for an instant pop of flavor and complexity. In keeping with today’s trend toward more healthful eating, they’re made without added MSG or high-fructose corn syrup.
“We know consumers enjoy cooking at home, but their needs are changing and budgets are tighter,” she said in a release. “They appreciate the benefits of a homemade meal but are busy and want restaurant-quality flavor with minimal prep time. FlavorUp! provides a versatile and flavorful solution that will help home cooks broaden their cooking repertoire to bring an easy, elevated experience to the dinner table.”