On Feb. 1, 2023, just in time for you to ditch your New Year’s resolution, Pizza Hut will start selling its 16-inch pie, the Big New Yorker.
This “XL pizza,” as the Plano, Texas-based company describes it, comes with six “oversized, foldable slices” and can be customized beyond the traditional double pepperoni order. The pizza was introduced in 1999, then retired at the end of that year, says a spokeswoman.
Its return arrives just before the Super Bowl on Feb. 12. The Super Bowl is one of Pizza Hut’s biggest days of the year, and Pizza Hut’s chief marketing officer Lindsay Morgan says it’s the “perfect time” to unleash the Big New Yorker — “in a big way, right before the big game.”
The pizza is, notably, 30% larger than Pizza Hut’s large-sized pizza. So “big” is appropriate here.
In an amusing throwback commercial, the Big New Yorker was once marketed thusly: “The economy bites, so bite the Big New Yorker.” Hear me out, guys: Is this another reason the Big New Yorker is back? In time for what Moody’s Analytics is calling a “slowcession” in 2023?