With two of her own daughters, Josselyn Nielsen said she frequently found herself unable to find the type of clothing fashion that was affordable but also more modest than what she saw at most stores.
While shopping for a prom dress for her oldest daughter, Nielsen said she struggled to find what she thought was age-appropriate attire after going to numerous stores.
“I just had a pit in my stomach, and I heard God tell me, ‘You should do something about this’–and here I am,” Nielsen said in an announcement of her new plans.
On Friday, the Navy veteran and New York native who lives in Chattanooga will open a boutique on the North Shore she says will be tailored to suit the beauty found in each woman.
Known as North Star Boutique and located near the Whole Foods store at 313 Manufacturers Road, Nielsen’s 650-square-foot boutique will open for the first time at 10 a.m. Friday to help more women feel good about themselves.