NEW YORK (AP) – Nielsen estimates 31 million viewers watched TV coverage of President Donald Trump’s inauguration on Friday.
That audience total, measuring continuous coverage by 12 broadcast and cable networks, soundly beat the 20.6 million who viewed President Barack Obama’s second inauguration in 2013. But a president’s second swearing-in typically logs a drop-off in viewership. Obama’s first inauguration in 2009 was seen by 37.8 million people.
NBC was the most-watched broadcast network with 5.8 million viewers, followed by ABC (4.9 million) and CBS (4.6 million).
On cable, Fox News Channel was far ahead, with 8.43 million viewers. CNN had 2.46 million and MSNBC had 1.35 million.
The most-watched inauguration since 1969 was President Ronald Reagan’s first oath-taking in 1981, which was seen by 41.8 million people.