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Big investment
Yes, we have been enthralled by Caitlin Clark’s rise to becoming the most popular college basketball player in the world.
Heck, let’s roll this back: Who was the last male college basketball to have this kind of cult following and record-smashing success? And not just in the basketball record books, in the popularity areas, because if Iowa gets to the Final Four, it will rewrite every women’s basketball TV record ever crafted.
That matters.