The Hamilton Health Care System in Dalton is set to rebrand as part of its regional expansion plans, including the recent acquisition of Tennova Healthcare in Cleveland, Tennessee.
The system’s new name, Vitruvian Health, draws inspiration from the organization’s Leonardo da Vinci-inspired Vitruvian Man icon, which has been part of the system’s logo since 1976, according to a news release. The Vitruvian Man drawing represents harmony, balance and the interconnectedness of all aspects of health, according to the news release.
“Rebranding Hamilton Health Care System to Vitruvian Health reflects the Vitruvian balanced, whole-person wellness approach described by da Vinci, and it reflects the organization’s long-standing legacy of excellence and innovation while also adapting to an expanding regional presence,” Lamar Lyle, chair of the Hamilton Health Care System’s Board of Trustees, said in a news release.
The system opened its flagship hospital, Hamilton Memorial Hospital, in 1921 in response to the influenza pandemic and the increasing need for medical facilities in North Georgia, according to a news release. The hospital takes its name from George W. Hamilton, the president of Crown Cotton Mills in the 1890s and early 1900s. Crown Cotton Mills and its leadership played an instrumental role in recruiting physicians for and building a hospital within the region, according to the news release. Despite the rebranding to Vitruvian Health, Hamilton Medical Center will maintain its name to honor this legacy.
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