NASHVILLE — The Tennessee Titans have a new head coach for the 2026 season and are moving to a new stadium in 2027.
It’s as good a time as any to update their uniforms and logos.
The Titans unveiled their new look Thursday night at a party featuring current and past players. The new uniforms lean heavily on the history of the franchise, which started in 1960 as the AFL’s Houston Oilers. The team celebrates its 30th season in Tennessee this year.
“Today is about honoring over 65 years of our organization while confidently stepping into the next chapter, and I couldn’t be more excited for our players, our city, and our fans to wear this identity with pride,” owner Amy Adams Strunk said in a news release.
Quarterback Cam Ward walked out in the team’s new white road jersey, while All-Pro defensive lineman Jeffery Simmons wore the blue home jersey. Eddie George, the franchise’s career rushing leader, made the final introduction before the team’s current stars walked out.
“We built this legacy play by play, heartbreak by heartbreak, victory by victory,” said George, who was part of the team’s first seven seasons in Tennessee and is now the head football coach at Bowling Green. “And now, the baton has been passed to a new generation.”
This is the franchise’s third set of uniforms since unveiling the Titans name for the 1999 season after playing two years as the Tennessee Oilers.
Tennessee will wear what the team calls “Titans Blue” jerseys while playing in Nashville that feature “TITANS” across the chest with numbers reflecting a college design. The white road jerseys feature “TENNESSEE” across the chest for the state that’s been home since 1997. Red outlines the numbers.
Three stars reminiscent of the Tennessee flag representing the Volunteer State’s three divisions will be in navy blue in a tab on the back of the uniform and on the side panel under the arm. The Six-String Stripe includes red on the pants, sleeves and helmets, with the stripe’s name a nod to the guitar and a reference to Nashville’s Music City moniker.
The Titans also showed off a new primary logo they refer to as “The Shield,” featuring light blue, white and red, along with those three stars. A secondary mark is called “The Football,” featuring the letters “T” and “N” for the state’s postal abbreviation and the city of Nashville.
Burke Nihill, the Titans’ president and CEO, said the redesign had been in the works long enough that it wasn’t tied to the team hiring Robert Saleh as its next head coach in January. Nihill said Ward — the No. 1 pick of last year’s draft who started every game last season — and Simmons loved the new uniforms at a photo shoot last week, and the color combination tapping into the Oilers’ roots was intentional.
“We had players that were literally in the locker room after games not wanting to take off the jerseys,” Nihill said. “These are NFL players who played through high school and college and in the pros, and there was something special about the pride that they felt wearing that color scheme.”
The unveiling was part of a busy week for the Titans.
A team coming off four straight losing seasons opened the NFL’s negotiating period for the new league year with a big splash, committing more than $270 million to a handful of free agents. The Titans keep adding to a roster with only 18 players they drafted.
They have called the open-air venue currently known as Nissan Stadium home since 1999 — their first season as the Titans, which ended with the franchise’s lone Super Bowl appearance — but the team is building a new enclosed stadium right next door. It will have a translucent roof similar to the one for Allegiant Stadium, the home of the Las Vegas Raiders.