NEW YORK (AP) – Amazon’s big sales day is here to stay.
Amazon says Prime Day orders rose 60 percent globally this year versus last year’s inaugural showing. It says sales of Amazon’s own electronic devices were particularly strong.
And the company says that this won’t be the last “Prime Day.”
“After yesterday’s results, we’ll definitely be doing this again,” said Greg Greeley, Amazon Prime vice president.
The e-commerce powerhouse launched the event last July to promote its $99 annual Prime loyalty program, which offers free two-day shipping and other perks. The loyalty program is a key platform for Amazon because Prime members shop more frequently and spend more money.