LONDON (AP) – Britons are buzzing over a temporary entry in the capital’s already saturated drinking scene: breathable booze.
The pop-up bar, Alcoholic Architecture, uses a humidifier to pump a gin and tonic vapor into an enclosed space. Patrons absorb their alcohol from the “Cloud” by breathing in the vapors and by soaking it in through the skin and eyes.
The concept isn’t new. Douglass Miller, a beverage expert at the Culinary Institute of America, recalls seeing the idea in action back in 1998.
Descending into a basement on the south bank of the Thames, customers are handed plastic ponchos to prevent the smell from permeating their hair and clothes, then are led into a corner of the bar sheathed in plastic strips.
They walk in. And breathe. Deeply.