A Louisiana brand consulting and advertising agency is expanding into Chattanooga and two other cities as it seeks to serve clients across the South.
MESH, a Baton Rouge-based firm started 17 years ago, has added offices in Lafayette, La., Austin, Tex., and Chattanooga to broaden its footprint.
“Coming out of this pandemic we realize that all brands have an opportunity to reinvent themselves and create new opportunities for growth that haven’t been seen before, and we think we have the same opportunity for growth as an agency,” said Taylor Bennett, founder and chief operating officer for MESH. “Through the last few months, we’ve realized that our size and ability to be strategic and scrappy is what is needed in the industry. Growth across all markets was the right thing to do, based on the talent and locations.”
MESH, which currently works with about 50 clients across the South, joins other significant figures in the advertising and media industry which have added offices in Chattanooga in recent years. Gary Vaynerchuck brought his Vaynermedia to Chattanooga in 2015; Alex Bogusky invested in the Chattanooga Humanaut agency in 2013, and Viget is opening a Chattanooga office this year.
Bennett said the expansions by MESH in the three new cities is part of his goal to become the agency of the South.