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Friday, October 30, 2026Oct 30

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Gerson: Trump’s authenticity is a lie

WASHINGTON – When the Watergate tapes were released, some Americans were dismayed at the many “expletives deleted” that Richard Nixon employed in private conversation. But as historian Stephen Ambrose pointed out, Nixon had insisted that even the milder words “hell” and “damn” be deleted from the transcriptions, creating the false impression that his language was saltier than it actually was. “If my mother ever heard me use words like that,” Nixon explained, “she would turn over in her grave.”

photo Michael Gerson

No inner check constrained Donald Trump from using the F-word during a presidential campaign rally in Portsmouth, New Hampshire. “We’re gonna have businesses that used to be in New Hampshire, that are now in Mexico,” he told a crowd, “come back to New Hampshire, and you can tell them to go [bleep] themselves!”

Many people, particularly the ones unburdened by knowledge of economics, will respond, “Hell yeah!” We are a culture conditioned by cable television, which has made the language of sailors, mobsters and New York real estate developers available to any digitally literate 11-year-old. Even the cable channels you don’t pay for have taken to constant, blindingly obvious bleeping, in a wink and nod to their perception of modern usage. This, after all, is the way “real life” sounds.

Let us hope not. In real life, expletives are often used as a form of aggression or cruelty. A co-worker who tells you to Trump yourself is usually being unpleasant. A co-worker who does this every day is often creating a hostile or demeaning work environment. Language suitable for decent company is a form of politeness, which is a species of respect, which is an expression of morality. And if I am the last holdout on this issue, so be it. I don’t really give a damn.

Win or lose, Trump has brought the language and sensibilities of cable TV to presidential politics. This is a relatively small transgression in a campaign that has involved groundbreaking appeals to ethnic and religious resentment. But there is a rhetorical strategy at work here worth noting. In recent rallies, Trump – in addition to telling people to go “f–” themselves – said he would “beat the s–” out of anyone attacking us. Trump identifies crudity with populism, as if using words of four letters were a protest against prim elites. Rough language is intended to convey strength and authenticity. On both counts, it amounts to deception.