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Saturday, November 14, 2026Nov 14

Substance or Style? Labour leader banks on geek appeal

LONDON (AP) – It was an unexpected moment on the campaign trail.

Labour leader Ed Miliband had stopped his campaign bus in the northwest England city of Chester when he was mobbed by a bachelorette party waving iPhones and chanting “Selfie! Selfie!” Miliband, often depicted as a geek, offered a few weak high-fives, posed uncomfortably with the women in pink sashes draped over their dresses and then hurried back onto the bus.

Twitter lit up with Labour supporters sharing video of their man and his adoring fans.

“It worked in quite a good way for him,” said Tom Mludzinski, head of political polling at the ComRes polling agency. “People wanted to be seen with him.”

Ed Miliband is nerdy. Awkward. Shy. But those traits may not stop him from becoming Britain’s next prime minister.