Janie Bryant is bringing back vintage.
Bryant, a two-time Emmy nominee for her costuming work on the AMC drama series “Mad Men,” is taking Hollywood to your home. She has created her own collection of apparel based on the 1960s styles popularized by the series.
About Janie Bryant* Hometown: Cleveland, Tenn.* Local ties: Her mother, Dottie Bryant, brother Paul Edwin Bryant III and sister-in-law April Bryant all live in Cleveland.* Awards: 2005 Outstanding Costumes for a Series Emmy Award for “Deadwood”; 2009 Outstanding Costume Design for Television Series for “Mad Men” from Costume Designers Guild; two-time Emmy nominee for “Mad Men.”* First costuming job: A nostalgic Nick at Nite ad.* Big Break: Costume designer for “Deadwood.”* Influencing fashion: Partnered with Brooks Brothers for a limited-edition “Mad Men” suit; partnered with Banana Republic for Back to Work line; partnered with Maidenform to promote its undergarments through social media; bringing her own Mod line to QVC this month.Sources: Janie Bryant, various Internet sitesTUNE INJanie Bryant will debut her MOD collection on QVC (Comcast cable channel 8) on Wednesday, Sept. 29, at 3 p.m.
She will unveil her line, called Mod, Sept. 29 on cable shopping giant QVC.
“Mod was a word used in the 1950s that became very popular in the ’60s, meaning modern,” Bryant, a former Cleveland, Tenn., resident, said in an e-mail interview. “I thought it made perfect sense for the line – very modern but inspired by vintage.”
The 20-piece collection ranges in price from $26 to $138, according to Michelle Knoller, senior publicist for QVC. She said the line will offer customers “the glamorous ’60s feel” for which Bryant has become so well known.
Mod combines vintage looks with contemporary fashion trends. For example, a capelette is done in fall’s popular animal prints (faux lynx or leopard). The collection also includes a reversible swing coat that “Mad Men” fans will immediately associate with January Jones’ character, Betty.
Accessories include a faux fur scarf and hat that coordinate with the capelette, oversized bead necklace, animal-print handbag, multicolor crystal pin/enhancer and a bib necklace.
“Vintage is such a strong trend right now and we feel confident our shoppers will embrace her collection,” said Rosemary Murphy, QVC director of merchandising.
Five Questions with Janie Bryant
Q What is it about 1960s style that appeals to you?
A “Definitely its lady-like elegance! It’s in my blood. I was raised by amazing Southern ladies.”
Q Who is your favorite “Mad Men” character to dress?
A Betty, Joan, Peggy … Trudy, Jane and Don, of course. It’s always hard to answer that question because I love them all. It really depends on what’s happening in the story line.
Q Do you consider your style a ‘Mad’ woman?
AMy personal style is rooted in romanticism, mixed with a little rock ‘ *’ roll. I like classic mixed with funky using big statement accessories or playing with vintage.
Q Is there a particular outfit in the collection that’s your favorite?
AI love the faux fur cape, so much fun, and of course the reversible swing coat. Also, the accessories and bag are gorgeous!
Q Tell us about your book coming out this fall?
AThe title is “The Fashion File.” It is about achieving your own personal style and becoming your own leading lady. It also has style tips and inspirations through my experience as a costume designer.