General Motors plans to introduce 10 all-new or redesigned Cadillacs within the next three years, executives said Tuesday.
Within the next year, the company plans to show off a redesigned production version of the CTS sedan and the next generation of the Escalade sport-utility vehicle, said Don Butler, Cadillac’s vice president of marketing.
The plan reflects the automaker’s bid to capture a larger share of the luxury vehicle market. The 10 vehicles, which were not all disclosed, include the all-new ATS compact sedan and XTS large sedan already introduced this year. The list does not include a refreshed SRX crossover, which will be introduced later this year.
GM’s goal is to “restore Cadillac to be the standard of the world,” Butler said. Butler declined to say when the new CTS and Escalade vehicles would reach showrooms. Cadillac also hinted that it plans to extend its reach into other markets throughout the world. Right now, the brand is strongest in the U.S. with a small but growing footprint in China, Europe and the Middle East.
The Cadillac Escalade is getting an overhaul soon.Before the introduction of the XTS and ATS, GM sold Cadillacs in only 50 percent of luxury segments. With the ATS set to hit showrooms within days, Cadillac offers products in 80 percent of luxury segments.