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Friday, November 13, 2026Nov 13

Couple brings infrared sauna studio to Chattanooga’s Southside [video, photos]

Ashlan Brown, left, and Alex Davis are the husband-and-wife team who created Sisu Sauna Studio at 26 E. Main St. in the new four-story Mission at Main building.
Ashlan Brown, left, and Alex Davis are the husband-and-wife team who created Sisu Sauna Studio at 26 E. Main St. in the new four-story Mission at Main building.

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Learn more online at www.sisusaunastudio.com.

Husband-and-wife Alex Davis and Ashlan Brown want to offer Chattanoogans the benefits of infrared sauna – while the couple develops a novel way to franchise their startup business.

Those are goals for Sisu Sauna Studio, which the couple opened in late September in John Wise’s new four-story Mission at Main building at the corner of Market and Main streets in Chattanooga’s trendy Southside neighborhood.

“There’s been a huge response,” Davis said. The sauna already has days when its been near or at capacity, he said.

Sisu Sauna Studio is divided up into a half dozen little rooms in which customers lie down inside infrared sauna “pods” for a half hour or 45 minutes. A seventh room has a sauna “cabin” that can be shared. The price varies, but an introductory “first sweat” 45-minute sauna costs $30.