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Thursday, October 29, 2026Oct 29

Jennifer McNally

Contact Jennifer McNally at jmcnally@timesfreepress.com or 423-757-6416.


BeCaffeinated co-owner Christopher Wood shares his best business habit

Christopher Wood and his business partner, Doug Lee, opened the first BeCaffeinated coffee shop in 2019. Since then, their efforts have multiplied, with four locations that employ 40 part-time workers, a roastery called New Wave Coffee, an in-house bakery, and a business and marketing coaching business called HiveThink Media. In all of that, Wood finds himself in a variety of roles -- human resources manager, researching new coffee recipes, and sometimes serving behind the counter as barista. Wood and Lee prioritize working with other small businesses, as well as giving back to the community. Each month, BeCaffeinated partners with a local non-profit who receives a percentage of the shop's earnings.

Photography by Olivia Ross / HiveThink Media and BeCaffeinated Coffee Shops co-owner Christopher Wood