Over five years, Jillian Michaels’ status has evolved from “the female trainer” on NBC reality show “The Biggest Loser” to a national authority on fitness.
Saturday, television’s face of fitness will be in town to meet fans at She: An Expo for Women.
“I like to open it up right away as a Q&A, and then take it from there,” Ms. Michaels said in an e-mail of her appearance at the expo. “People don’t want to be ‘talked at’; I like to have a conversation with the audience.”
“With so many unhealthy lifestyles in our area, it’s nice to have someone with the respect and popularity of Jillian to offer helpful hints on taking charge of your life physically and emotionally,” said Jason Taylor, president and general manager of the Times Free Press, sponsor of the women’s expo.
Ms. Michaels has built a multimillion-dollar merchandising empire that includes Nintendo Wii video games, books and cookbooks, protein supplements, workout videos, a line of exercise equipment sold on QVC — even her own iPhone app.