Name: Master Financial Group
Location: Eastgate Town Center complex
Products/services: Gene Goodner, head of Master Financial, helps customers invest in a variety of products, from annuities to mutual funds, and gives advice on tax deferment and legal tax avoidance. As taxes and regulations have increased, he has found more customers ask for tax-related advice, he said.
Age: Mr. Goodner started in the business in 1968 as an employee of Investors’ Diversified Services, and founded his own business in 1987.
Startup Investment: Since he began his investing career as an employee of another firm, Mr. Goodner said, he had no start-up costs. Instead he had to surrender a portion of his commissions to the company, something that he no longer has to do as owner of his own business.