Skip to main content
Saturday, November 14, 2026Nov 14

Greeson: Big 12 buys ‘loyalty’ of Longhorns

Who knew it’s actually the “I’s of Texas?”

The University of Texas Longhorns flirted openly with the Pac 10 and allegedly talked in secret with the Big Ten and even the SEC before deciding to remain put in the Big 12. Since Oklahoma and a handful of others had already hitched their schooners to Texas, the Longhorns’ decision to stay ultimately saved the Big 12.

But for how long and at what cost now and in years ahead?

Texas officials said earlier this week they’re in the Big 12 for the long haul. Sure they are, until the next chance to make an extra 50 cents appears and they jump on an offer to be an independent or part of the AFC South.

Holdouts are a part of sports. It happens at every level. Holding hostages, however, is something different.