The new Arcade Marketing plant in Chattanooga doesn’t smell like a typical manufacturing facility.
The aroma of perfume and other sweet scents waft through the air as machinery hums, encapsulating and affixing onto advertising samplers a variety of fragrances, cosmetics or personal care products.
“We make true test samples,” said Bill Hoffman, Arcade’s vice president and general manager in Chattanooga. “It’s a very real representation of the product.”
He pointed to an entire pallet of magazine advertising inserts for Chanel No. 5 which will go into magazines after Arcade finishes applying the samples.
Arcade workers are settling in to their new $10 million renovated home on Amnicola Highway, relocating from a facility on East Main Street where it operated for decades.