Have you ever tried to lose weight, quit smoking, or get out of debt and become frustrated when you failed?
Join the club.
We usually blame lack of willpower.
The prevailing cultural belief is that people who can’t change their habits are weak-willed, unable to muster up the internal fortitude required to shed the pounds, put away the cigs or cut up the credit cards.
Yet new research reveals that making change isn’t a willpower problem; it’s a math problem.