Cleveland, Tenn., planners propose rules for interstate advertising

photo Motorists pass an elevated Exxon sign along Interstate 75 near exit 20 in Bradley County.

CLEVELAND, Tenn. -- Larger but fewer and more aesthetically pleasing business signs may be in the works for Cleveland's Interstate 75 exits.

The Cleveland Planning Commission last week recommended a draft ordinance on key changes to I-75 interchange sign regulations be submitted to the city council for review.

The ordinance would regulate large, tall signs on commercial or industrial property that advertise businesses on that land, not billboards or federally regulated signs indicating gas, food and lodging at upcoming exits.

Safety issues played a role in the recommended changes, said Director Jonathan Jobe of the city's Development & Engineering Services Department.