Names are very important. Consider your own – it’s “yours,” distinctive and personal (even if some other people have it, too).
Shakespeare wrote memorably that “a rose by any other name would smell as sweet.” But a name is individual, particularly in commercial markets.
Names are important to identify excellent products. So we are very interested that as Chattanooga is excitedly welcoming Volkswagen’s new manufacturing plant, the existing VW name “Passat” has been chosen for the midsize sedans that soon will be rolling off production lines here.
“Passat” means “tradewind” in German – and that name will be “sweet” in Chattanooga, as more than 2,000 local VW employees will do their best to produce attractive-looking, high-quality and very appealing Passats, selling in the $20,000 range.
We look forward to having VW and Chattanoogans build many exciting new Passats – and ship them to eager buyers throughout our country.