To introduce its first U.S.-built vehicle in 23 years last week, Volkswagen produced a video with the ultimate American icons — two cowboys riding over a mountain to discover the sprawling new Chattanooga VW assembly plant.
As they ride through the Utah mountains before cresting a hill to see the new 2 million-square-foot plant in Chattanooga, one cowboy questions the other about whether Volkswagen is really here to stay.