Max Page, center, stands with Dr. Martin Winterkorn, left, and Frank Fischer Tuesday during opening ceremonies for the Volkswagen plant.
Staff Photo by Angela Lewis/Chattanooga Times Free PressPlaying off its highly popular Super Bowl commercial, Volkswagen brought its mini Darth Vader to the official unveiling of its Chattanooga plant.
While officials waited to push a ceremonial red button to start production at the factory, 6-year-old Max Page, dressed in “Star Wars” garb, marched to the front of the big room set up for the dedication and filled with onlookers. Max played a young Darth Vader in the popular TV ad.
In Chattanooga, he utilized “the Force” to help officials press the button and open a large wall, showing off the inside of the plant and a large group of applauding VW workers.
After the ceremony, Max was surrounded by VW officials and others who had their photos taken with him and a new black Passat.
His mother, Jennifer Page, said the public attention her son has received since the commercial is “unbelievable.”