Veganism has some stylish new spokespeople: Celebs

By JOCELYN NOVECK, AP National Writer

NEW YORK - Walk into Pure Food and Wine on Manhattan's chic Irving Place and back into its spacious, luxurious garden, and you might spot actress Katie Holmes. Or Alec Baldwin and his new girlfriend, whom he met at the restaurant.

Or football player Tom Brady. Or radio host Howard Stern. Or Bill Clinton and daughter Chelsea, who've made a number of visits together, enjoying the sweet corn and cashew tamales with portabella or a mint sundae for dessert. Or any number of Wall Street moguls.

It could be any trendy New York eatery, but Pure serves only vegan and raw food, with nary an egg nor an oven in sight. Its upscale clientele is a mix of vegans, vegetarians and just plain foodies, but clearly a sign of how the image of veganism has changed in recent years.

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