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Friday, November 13, 2026Nov 13

Etowah brings award-winning Elvis back to town

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photo Matt Cordell

IF YOU GOWhat: Elvis Birthday Celebration by Matt Cordell.When: 7:30 p.m. Saturday; doors open at 6:30 p.m.Where: Gem Theater, 700 S. Tennessee Ave., Etowah, Tenn.Admission: $15 reserved; $12 general admission (buy online or when box office opens at 2 p.m. Saturday).Phone: 423-618-0375.Website: www.etowahtn.org.

ETOWAH, Tenn. — Merchants here are turning to a well-known favorite to attract visitors from neighboring counties to shop, dine and be entertained Saturday.

Elvis.

Or more precisely, Matt Cordell, a national and world award-winning Elvis tribute artist.

Cordell has sold out the historic Gem Theater before, said Maxine Jones, secretary and event coordinator for the Merchants and Friends of Etowah Association.