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Accepting a Facebook invitation is a lot less binding than a vow of silence or a pinkie swear.
But River City Co. is banking on the social media tool to generate excitement around a group of small downtown businesses, said retail recruiter Blair Waddell.
“Even if it’s five new people that show up, it’s worth it,” Waddell said.
About 75 residents signed up for Chattanooga’s first-ever “Cash Mob,” a concept created to unexpectedly flood selected businesses with customers at a designated time.
Though only a trickle of walk-ins appeared at Cadence Coffee Co. and the Daily Flower on Monday morning, owners were upbeat about the use of social media to stretch thin advertising budgets.