A group of Chattanooga-area developers say that Quickcue, which is now live on the Apple App store, turns long line from a frustration into an opportunity.What is guest engagement?Guest engagement software kicks in the moment a guest makes reservations at a restaurant with their smartphone. Every interaction, from how long they have to wait to what they order for dessert can be tracked and recorded to form a guest profile.Upon their return, employees can “remember” a person’s name and preferences, even rewarding them as a frequent diner with their favorite slice of pie.Priced at about a penny per customer, the software resides on special iPads in the restaurant, which are typically used my hostesses and managers.Restaurants Set to use QuickCue• Craftworks• Gordon Biersch• Rock Bottom• Old Chicago• Bluewater Grille• Big River Grille• Alleia• Blue Plate• Chato Brasserie• Chop House• El Meson Mexican Restaurant• Hennen’s• Mellow Mushroom, Hamilton Place• Sticky Fingers, Hamilton Place• The TerminalSource: QuickCue, Craftworks Restaurants and Breweries
Chattanooga tech startup QuickCue is set to blaze a new trail as part of a deal with Craftworks Restaurants and Breweries.
The agreement breaks new ground in the relatively young guest engagement market, in which QuickCue officials say they’ve instantly become a national leader.
“It’s the first big restaurant company that’s entered into a business relationship with a guest engagement company,” said investor Lex Tarumianz, who bankrolled the venture.
Craftworks has big plans for the software, which it will roll out to its restaurants in stages, said Rob Stickley, vice president of revenue for Craftworks.