In a day and time when America has a little bit of everything from all around the world, New Balance is happy to share that it is the only athletic- shoe manufacturer still making shoes in the United States. Twenty-five percent of New Balance’s footwear is “Made in the USA.”
Matt Ruebusch and Olivia Williams model clothes from the Made in the USA collection.“That’s more than any other active-wear brand,” noted New Balance of Chattanooga owner Hal Kearney. “This is really important to our customers, and so it is really important to us.”
The local store is launching New Balance’s 990 Apparel collection to celebrate this great history. The new apparel collection incorporates many of the same design details as the ever-popular 990 shoe, with remnants from the shoes actually used in the apparel.
“Drafting off the company heritage of ‘Made in the USA’ products, New Balance is supporting the story of high-quality and detailed craftsmanship,” said Kearney. “The inspiration for the clothing line is the historical success of the 990, New Balance’s icon sneaker for generations.”
He suggests considering the 990 collection, which ranges from T-shirts to fleece jackets, and of course shoes, as the perfect Christmas gift for the patriot in the family who believes in “Made in the USA” products.