Creeler Vickie Glover replaces an empty spool at the Dixie Group in North Georgia.
Dan Frierson, chairman of The Dixie Group, Inc.Two flooring manufacturers will combine 250 years of experience to conquer the hotel market, as part of a joint venture unveiled Monday.
Chattanooga carpetmaker Dixie Group will partner with Desso Holding BV, a Netherlands-based flooring manufacturer, to offer a broader range of products to hotel operators, the companies said in a statement Monday.
Selling Dixie’s carpet and Desso’s tile products together will allow hotels to make one deal to outfit all of their floors instead of seeking out separate sellers and dealing with two different companies.
“Desso and Masland Contract share the same values of producing environmentally responsible flooring products that stand out in their design and functionality,” said Dan Frierson, CEO of the Dixie Group. “We look forward to this exciting new venture.”
Such a deal is not unusual in the competitive world of flooring. Dalton-based carpetmaker Beaulieu of America struck a similar agreement in 2009 with Armstrong flooring, allowing Armstrong to sell Beaulieu’s carpet as part of a total package to builders of new homes.