Ambition co-founder Travis Truett stands in the startup’s new office next to the Lamp Post Group in downtown Chattanooga.Every Friday night at 11 p.m., Carter Garrett’s inbox fills up with trash talk. From his co-workers. About sales.
“I get like 38 emails, saying, ‘I crushed you’ or ‘We owned you’ and “you know they beat me by like one point,'” Garret said, laughing. “People are literally sitting around waiting for that winner email that comes out at 11:01.”
It’s been like this for the last nine months — ever since Chattanooga logistics company Access America, where Garrett is a regional sales director, launched a new sales incentive program called Ambition.
The browser-based sales platform divides a company’s sales people into teams and pits one team against another, tracking stats like outgoing phone calls, profit or deals-closed. There are games, tournaments, seasons, winners and losers.
It’s like fantasy football for sales people, says Ambition co-founder Travis Truett.