Zach Deputy, a headline act, performs Thursday in front of Big River Grille as a part of the Riverbend Outreach program.
Riverbend 2014June 6-14 • 21st Century Waterfront, Chattanooga, TNView in depth coverage
Bonnaroo 2014June 12-15 • Manchester, TNView in depth coverage
Sometimes, being the best-kept secret is a good thing, but after almost a decade of presenting under-attended, free extracurricular programming, Riverbend organizers say they wouldn’t turn down some time in the spotlight.
This is the ninth year organizers have presented Bend Unplugged and Artist of the Day events, which feature short afternoon sets at local businesses by performers who appear at the festival that evening.
Jeff Styles, assistant talent and production coordinator, said the shows were created to take advantage of Riverbend’s drawing power to drive traffic and dollars to businesses that complained the festival’s dominance of downtown hurt their sales.