Chattanooga lands another Ironman triathlon, becomes 1 of 10 cities worldwide to host 2 races a year

photo Athlete Kendra Goffredo from Arlington, Va., raises her arms as she enters Ross's Landing and finishes the swim portion of the Ironman Triathlon on Sept. 28 in Chattanooga. It was the first Ironman event held in Chattanooga.

For a decade or more, Chattanooga has worked to build its reputation as an outdoor sports mecca.

Sort of a "Boulder of the South."

On Wednesday, city leaders took another step toward matching their Rocky Mountain inspiration.

Fresh on the heels of a successful debut of the 144.6-mile Ironman Chattanooga in September, city leaders and officials from the World Triathlon Corp. announced the addition of a new Ironman event -- Ironman 70.3 Chattanooga sponsored by Sunbelt Bakery, a division of McKee Foods in Collegedale.