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Ashley Madison CEO steps down in wake of hacking

FILE - In this Tuesday, April 1, 2014, file photo, Noel Biderman, chief executive of Avid Life Media Inc., which operates AshleyMadison.com., poses by a hotel room window overlooking the Imperial Palace grounds during a photo session in Tokyo. Biderman is stepping down in the wake of the massive breach of the company’s computer systems and outing of millions of its members, Avid Life Media announced, Friday, Aug. 28, 2015. (AP Photo/Eugene Hoshiko, File)
FILE - In this Tuesday, April 1, 2014, file photo, Noel Biderman, chief executive of Avid Life Media Inc., which operates AshleyMadison.com., poses by a hotel room window overlooking the Imperial Palace grounds during a photo session in Tokyo. Biderman is stepping down in the wake of the massive breach of the company’s computer systems and outing of millions of its members, Avid Life Media announced, Friday, Aug. 28, 2015. (AP Photo/Eugene Hoshiko, File) FILE - In this Tuesday, April 1, 2014, file photo, Noel Biderman, chief executive of Avid Life Media Inc., which operates AshleyMadison.com., poses by a hotel room window overlooking the Imperial Palace grounds during a photo session in Tokyo. Biderman is stepping down in the wake of the massive breach of the company’s computer systems and outing of millions of its members, Avid Life Media announced, Friday, Aug. 28, 2015. (AP Photo/Eugene Hoshiko, File)

NEW YORK (AP) – The CEO of the company that runs adultery website Ashley Madison is stepping down in the wake of the massive breach of the company’s computer systems and outing of millions of its members.

Avid Life Media Inc. says Noel Biderman’s departure is effective immediately and was a mutual decision.

“This change is in the best interest of the company and allows us to continue to provide support to our members and dedicated employees,” Avid Life’s statement reads. “We are steadfast in our commitment to our customer base.”

Biderman didn’t immediately return an email sent to his work account seeking comment.

Biderman, who touted himself as “the king of infidelity,” made millions off the philosophy that cheating is a natural part of married life. The site charges a fee each time a member sends a potential lover a message.