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TEDxBroadway urges theater professionals to be bold

FILE - This Jan. 19, 2012 file photo shows a Broadway street in Times Square, in New York. The fourth TEDxBroadway conference on Monday brought together some 19 speakers _ producers, marketers, entrepreneurs, academics and artists _ to try to answer the question: "What is the best Broadway can be?" (AP Photo/Charles Sykes, File)
FILE - This Jan. 19, 2012 file photo shows a Broadway street in Times Square, in New York. The fourth TEDxBroadway conference on Monday brought together some 19 speakers _ producers, marketers, entrepreneurs, academics and artists _ to try to answer the question: "What is the best Broadway can be?" (AP Photo/Charles Sykes, File) FILE - This Jan. 19, 2012 file photo shows a Broadway street in Times Square, in New York. The fourth TEDxBroadway conference on Monday brought together some 19 speakers _ producers, marketers, entrepreneurs, academics and artists _ to try to answer the question: "What is the best Broadway can be?" (AP Photo/Charles Sykes, File)

NEW YORK (AP) – A conference on how to make the Broadway experience better for audiences and performers alike has come up with some prescriptions – be open, inclusive but, above all, be true.

“There’s great value for telling the truth in art,” said Benjamin Scheuer, who wrote and stars in his autobiographical solo show “The Lion.” A cancer survivor, he gave perhaps the most heart-felt endorsement of honesty in theater: “Tell the truth in art about bad things. You’ll be doing something good.”

The fourth TEDxBroadway conference on Monday brought together 19 speakers – producers, marketers, entrepreneurs, academics and artists – to try to answer the question: “What is the best Broadway can be?”

TEDx events are independently organized but inspired by the nonprofit group TED – standing for Technology, Entertainment, Design – that started in 1984 as a conference dedicated to “ideas worth spreading.” Video of the Broadway event will be made available to the public.

The conference, held in the off-Broadway complex New World Stages, included speakers with no theater experience but with interesting insights on the human experience, including atmospheric scientist Adam Sobel and cognitive psychologist Laurie Santos.