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Thursday, November 12, 2026Nov 12

Google founder hopes Alphabet spells innovation

Alphabet CEO Larry Page speaks at the Fortune Global Forum in San Francisco, Monday, Nov. 2, 2015. (AP Photo/Jeff Chiu)
Alphabet CEO Larry Page speaks at the Fortune Global Forum in San Francisco, Monday, Nov. 2, 2015. (AP Photo/Jeff Chiu) Alphabet CEO Larry Page speaks at the Fortune Global Forum in San Francisco, Monday, Nov. 2, 2015. (AP Photo/Jeff Chiu)

SAN FRANCISCO (AP) – Google founder Larry Page is hoping his newly created company called Alphabet becomes synonymous with innovation.

In a Monday night appearance, Page described Alphabet as a way to give engineers and scientists the independence they need to develop breakthrough products that have little or nothing to do with Google’s Internet search and advertising business.

Along the way, Page hopes Alphabet will take the drudgery and bureaucracy out of work.

“Companies have pretty bad reputations,” Page told a dinner audience gathered in San Francisco for a forum presented by Fortune magazine. “It’s not like a lot of people wake up in the morning and say, ‘I want to go work for a company.’ They do it because they have to.”

Monday’s 20-minute appearance marked Page’s first public remarks since he announced in August that Alphabet would become Google’s holding company, as well as the parent of riskier ventures involved in self-driving cars, Internet-beaming balloons, Internet-connected appliances and medical research.