And so it begins Halloween is over and store aisles are packed with Christmas everything. Mail catalog numbers have increased and television commercials are promoting things we supposedly can’t and shouldn’t live without.
Ikea is one of the stores getting into the Christmas spirit with a commercial called “The Other Letter.” The company had children write a Christmas wish letter to The Three Kings and a second letter to their parents. The letters to The Three Kings were filled with items the children wanted; the letters to parents were quite different. The children didn’t ask for things at all. They said things like:
‘ I want you to spend more time with me that we do more experiments at home.
‘ I’d like it if you paid a little more attention to us.
‘ I’d like it if you would have dinner with us more often.