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Thursday, November 12, 2026Nov 12

CEOs big news can cause ripple effects for company

FILE - In this Wednesday, Jan. 22, 2014, file photo, Yahoo CEO Marissa Mayer smiles during a session at the World Economic Forum in Davos, Switzerland. Mayer posted on Tumblr, Monday, Aug. 31, 2015, that she's pregnant with twin girls, due in December. (AP Photo/Michel Euler, File)
FILE - In this Wednesday, Jan. 22, 2014, file photo, Yahoo CEO Marissa Mayer smiles during a session at the World Economic Forum in Davos, Switzerland. Mayer posted on Tumblr, Monday, Aug. 31, 2015, that she's pregnant with twin girls, due in December. (AP Photo/Michel Euler, File) FILE - In this Wednesday, Jan. 22, 2014, file photo, Yahoo CEO Marissa Mayer smiles during a session at the World Economic Forum in Davos, Switzerland. Mayer posted on Tumblr, Monday, Aug. 31, 2015, that she's pregnant with twin girls, due in December. (AP Photo/Michel Euler, File)

NEW YORK (AP) – Yahoo CEO Marissa Mayer is promising to be away from the job for just a “limited time” when she gives birth to twins later this year, but the development only adds to the uncertainty some investors have long had about Yahoo.

While a joyful personal event, it shows how a big-name CEO can rattle a company when disclosing significant medical or other personal news. Think Martha Stewart heading to jail or JPMorgan’s Jamie Dimon’s cancer diagnosis.

“On the one hand the CEO wants to prove to investors they’re indispensable,” said Jack Ablin, chief investment officer at BMO Private Bank. “On the other hand, they need to present a picture that the company can survive without them for a while. It’s a balancing act.”

Mayer, 40, said Tuesday she and her husband are expecting twin girls in December and she said she plans to work through the pregnancy much like she did three years ago, when she had a baby three months after taking the helm at Yahoo.

At that time, Mayer’s limited time off set off a nationwide debate about corporate culture and working mothers. A few months later, the company expanded its parental leave policy for both mothers and fathers and added other perks for new parents.