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Saturday, November 14, 2026Nov 14

Samsung, others seek piece of nascent smartwatch market

This Tuesday, Sept. 1, 2015, photo shows a baseball score on the ESPN app running on Samsung’s Gear S2 during a presentation in New York. Samsung says it expects about 1,000 apps to be available when the S2 launches. (AP Photo/Mary Altaffer)
This Tuesday, Sept. 1, 2015, photo shows a baseball score on the ESPN app running on Samsung’s Gear S2 during a presentation in New York. Samsung says it expects about 1,000 apps to be available when the S2 launches. (AP Photo/Mary Altaffer)

NEW YORK (AP) – Samsung and other tech companies showcased new computerized wristwatches this week – all aimed at challenging Apple, a relative newcomer to selling smartwatches.

Apple Watch was the leading smartwatch in the second quarter, with an estimated 4 million shipped worldwide, for a market share of more than 75 percent, according to Strategy Analytics. Samsung was a distant second with 400,000 shipped and a 7.5 percent market share.

However, the market is still nascent, and Apple Watch isn’t an option for people who use Android smartphones.

Samsung’s Gear S2 will work on Android – and for the first time, not just Samsung’s Android phones. Meanwhile, watches running Google’s Android Wear software will now work with Apple’s iPhones.

Here’s a look at how the watches compare and how the marketplace is shaping up in light of this week’s developments at the IFA tech show in Berlin.