Ironman expected to give Chattanooga $11 million economic boost

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Rudy Chavez and his daughter Allie Chavez look through the Ironman store on Thursday, September 24, 2015. Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Rudy Chavez and his daughter Allie Chavez look through the Ironman store on Thursday, September 24, 2015.

By David Cobb September 27, 2015 5 min read

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Ironman expected to give city $11 million economic boost

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Athletes make their way to the waterfront in preparation for the second annual Ironman Chattanooga triathlon which took take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Local athlete Brian Crooks looks at Rudy Project sunglasses while visiting the Ironman Village in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Competitors listen to the first athlete briefing meeting of the day in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Chad Moore holds up a IM flag to show his fellow Georgetown, Texas, friends Christine Knight and Chad Moore as they listen to the first athlete briefing meeting of the day in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Sixth time Ironman competitor Steve Johnson, center, helps other competitors understand Sunday's run route in preparation for the second annual Ironman Chattanooga triathlon which will take place on September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Registration volunteer Greg Higgins, center yellow, directs athletes as they pick up their bags in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Competitors enter Ironman Village to shop and pick up their registration bags in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

Staff Photo by Dan Henry / The Chattanooga Times Free Press- 9/24/15. Jocks Murray, Sam Scaletta and Robert Thomas, from left, assemble the finish line structure in preparation for the second annual Ironman Chattanooga triathlon which will take place Sunday, September 27, 2015.

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At sunrise today, the Tennessee River will be filled with hundreds and eventually thousands of athletes.

By sunset, hundreds of those same men and women will be pedaling bicycles in the shadow of Lookout Mountain or running on the banks of the river, pushing themselves to the brink in Chattanooga’s second full Ironman competition.

It’s the ultimate test of physical endurance for 2,300-2,500 competitors from across the world.

Ironman expected to give Chattanooga $11 million economic boost

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Ironman expected to give city $11 million economic boost

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