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VW of America names Muth as vice president

Staff Photo by Angela Lewis
A Volkswagen Passat is on display during a press conference Tuesday, June 23, 2015, at Volkswagen Group of America to announce the creation of more than 500 new jobs through a partnership between Volkswagen and Gestamp. The project will include expanding Gestamp's existing Chattanooga facility, and constructing a new sampling facility in Enterprise South.
Staff Photo by Angela Lewis A Volkswagen Passat is on display during a press conference Tuesday, June 23, 2015, at Volkswagen Group of America to announce the creation of more than 500 new jobs through a partnership between Volkswagen and Gestamp. The project will include expanding Gestamp's existing Chattanooga facility, and constructing a new sampling facility in Enterprise South. Staff Photo by Angela Lewis A Volkswagen Passat is on display during a press conference Tuesday, June 23, 2015, at Volkswagen Group of America to announce the creation of more than 500 new jobs through a partnership between Volkswagen and Gestamp. The project will include expanding Gestamp's existing Chattanooga facility, and constructing a new sampling facility in Enterprise South.

Volkswagen of America said Wednesday that Dr. Hendrik Muth, 42, has been named vice president of product marketing and strategy.

Muth will oversee all product marketing activities which include the current and future Volkswagen brand vehicle portfolio for the entire U.S. He will report directly to Mark McNabb, Volkswagen of America’s chief operating officer.

Before joining Volkswagen of America in 2012, he led the sales and marketing branch of Volkswagen Consulting as well as the product marketing and communications department of Volkswagen R GmbH / Volkswagen Zubehoer.