Volkswagen of America said Wednesday that Dr. Hendrik Muth, 42, has been named vice president of product marketing and strategy.
Muth will oversee all product marketing activities which include the current and future Volkswagen brand vehicle portfolio for the entire U.S. He will report directly to Mark McNabb, Volkswagen of America’s chief operating officer.
Before joining Volkswagen of America in 2012, he led the sales and marketing branch of Volkswagen Consulting as well as the product marketing and communications department of Volkswagen R GmbH / Volkswagen Zubehoer.
